Gary Vaynerchuk: “Not a Young Person’s Game!”

Career success is possible at any age. Gary Vaynerchuk’s powerful call to action is something every older worker should heed.

For those of you who don’t know him, Gary Vaynerchuk is one of the most focused and eloquent digital marketers around. He started out doing videos to promote his family’s wine store,realized he had a knack for selling online, and has grown into a hugely successful and insightful marketer across every vertical.

See what he has to say here to Boomers who may be hesitating to reinvent themselves, or reframe their view of who they are or what they can do. It will be six minutes well spent.

Do not let the 18 – 24 year olds just grab at this pie that is so available to all of us, regardless of our age… Start recognizing that this isn’t just a young person’s game!

Hitting 50 (or 55) can be a disturbing wake-up call for a lot of people who have been working in the same position or for the same company for many years. Jumping into this more entrepreneurial economy (whether you actually start a business or not) is challenging.  It’s faster, more volatile, more insecure.  And there’s lots of stuff to learn, whether it’s about you competition, or technology, or new workflows and best practices. The playing field has been extended, the goal posts have been moved.

And yet here is this hero-to-millennials, this fast-talking, impatient, outspoken sufferer of no fools who looks out over the crowd of young acolytes – the digital natives whose language he speaks – and points at us (yes, us) and commands us to join this party.

It’s right there on the YouTube page for this video, all in CAPS:

THIS VIDEO IS FOR ALL THE BABY BOOMERS AND GENERATION X THINKING ABOUT STARTING A BUSINESS AND FINALLY DIVING INTO ENTREPRENEURSHIP … PLEASE DON’T BE CONFUSED, BUILDING AND GROWING BUSINESSES TODAY IS NOT JUST A YOUNG PERSON’S GAME. THERE’S SO MANY OF YOU WHO HAVE HUGE ADVANTAGES OF EXPERIENCE GROWING AND SCALING BUSINESSES, STOP DRAWING LINES IN THE SAND WITH SOCIAL MEDIA AND REALIZE HOW MUCH TIME YOU HAVE TO GO OUT AN EXECUTE ON WHAT IT IS YOU WANT TO CREATE!

The message is that you can do it. And it’s brash upstart Gary Vaynerchuk telling you you can do it – not some soft-spoken, gray-haired academic or some other contemporary of ours (myself included).

At the end of the day, I suppose that everything old is new again.  Vaynerchuk is no different from the business visionaries and advocates in earlier generations.  He’s just got a great way of framing his message, and mastering the medium of YouTube to get it across.

Whatever your background or your business, or your vision for the future, it’s time to take that next step towards claiming your second act.

 

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About John


John Tarnoff is a career transition coach, speaker and best-selling author who helps late-career professionals transition to meaningful second-act careers beyond traditional retirement. Following a successful career as a Hollywood film executive and tech entrepreneur, he reinvented his own career at 50, earning a master’s degree in Spiritual Psychology to focus on professional development and training.

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